Small Businesses work better with color
10 April 2008
In a recent study of small businesses conducted by International Communications Research and Xerox, an overwhelming majority of respondents embrace the benefits of colour. The small businesses surveyed agreed that colour does in fact have a positive effect on their business. The findings show that small business owners/managers believe that colour documents have a strong ability to attract new customers, make companies appear larger, gain a competitive edge, increase memory retention and enhance creativity.